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VLEVA

Content hub with personalised daily emails

  • Vleva.eu personalised content updates, combined in daily/weekly digest update email

  • The Belgian government communicates based on individual interest about European Union

  • Optimize internal workflow by synchronisation off all data between the website, CRM and Marketing Automation

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Challenges

  • High performing web platform

  • No license costs (both for web platform, Marketing Automation and transactional emails)

  • User accounts with individual thematic communication preferences

Technology

  • Frontend interface build with modern Tailwind CSS

  • CMS: a flexible, Open Source and clean content management system

  • CRM: Salesforce

  • Marketing Automation: Campaign Monitor (Mautic) with transactional emails with CMS content

  • API connections between the website, CRM and Marketing Automation

Impact

Automate and optimize internal workflow by synchronization off all data between the website, CRM and Marketing Automation.

Vleva