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VLEVA

Thematic, rich content website

  • Vleva.eu personalised content updates

  • The Belgian government communicates based on individual interest about European Union

  • Optimize internal workflow by synchronisation off all data between the website, CRM and Marketing Automation

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Challenges

  • High performing web platform

  • No license costs (both for web platform, Marketing Automation and transactional emails)

  • User accounts with individual thematic communication preferences

Technology

  • Frontend interface: Twig templates

  • CMS: a flexible and Open Source Drupal content management system

  • CRM: Salesforce

  • Marketing Automation: Mautic with transactional emails from CMS

  • API connections between the website, CRM and Marketing Automation

Impact

Automate and optimize internal workflow by synchronization off all data between the website, CRM and Marketing Automation.

Vleva