30 July 2025

Let your customer communicate the way they want: remove the barriers

Who wants to fill in forms?

We need to adapt to customers who are becoming increasingly demanding, have less time and don’t want to be forced to follow specific procedures or fill out forms.

Customer-friendliness is no longer a luxury, it’s a necessity. Companies that fail to adapt to this evolution will inevitably fall behind competitors who do.

Placing an order

Customers expect a smooth and personalized purchasing experience, without unnecessary hurdles like having to log in to a separate ordering portal. So what do they want instead? To simply send an email, a WhatsApp message or even place their order over the phone.

At Sevendays, we understand this shift very well. We’ve been building customer portals and ordering platforms for many years, but now we’re taking customer focus even further.

Thanks to smart AI and seamless integrations, we’re taking inbound order processing to a new level of convenience for your customer, without the need for extra staff.

AI as your digital order assistant

Our system automatically reads incoming messages from your inbox or other communication channels. Using artificial intelligence, we first analyze whether the message is about an order, a complaint, or another type of inquiry.

If it looks like an order, the system gets to work:

  • Customer recognition: Based on the email address or phone number, we search your CRM to determine if it’s a new or existing customer.

  • Product matching: The AI assistant extracts the ordered items from the message and tries to match them in your ERP system.

  • Completeness check: Are all necessary details included, such as delivery date, shipping address and quantities? If not, the system automatically replies, via the original channel, asking for the missing information.

  • Automatic order creation: Once all data is available, the order is automatically created in your ERP system.

  • Human in the loop: If desired, the order can be created as a draft and only finalized after manual approval by a staff member.

From repetitive, useless admin work to more customer contact

This approach not only boosts customer satisfaction, it also increases internal efficiency. Staff who previously spent time manually processing emails and retyping orders can now:

  • Personally follow up with customers

  • Make phone calls for advice or upselling

  • Create quotes that lead to more sales

  • Avoid errors caused by manual entry, which often frustrate customers and lead to unnecessary costs

More customer focus + less workload = WIN - WIN

Introducing a tailored ordering platform is still a great idea. But you can take it even further by automating order intake using Sevendays’ smart AI solutions.

The result: an even more customer-friendly experience, without sacrificing human oversight or increasing your team size.

This is how you build stronger customer relationships and a more efficient internal operation: all at once!