The power of AI in content creation: 5000+ product descriptions please!
AI in content creation to generate 5000 product descriptions up to a complete digital catalog.
More and more companies are facing the same challenge: small marketing teams are expected to handle massive workloads.
At Sevendays, we believe technology should empower small marketing teams to achieve big results.
This article demonstrates exactly that: how one of our clients with a product catalog of more than 5000 items leveraged AI to transform their content creation process, saving time, boosting consistency and enabling growth without expanding their team.
The challenge: scalable content for thousands of products
Our client’s situation is one many companies will recognize:
A PIM system (Product Information Management) containing thousands of products.
Only technical data available, but no descriptive product texts to inform or engage customers.
A small marketing team, with no capacity to manually create thousands of descriptions.
The need for multilingual product content (Dutch and French) to serve diverse markets.
A correction must be made to existing texts in the incorrect language
The impact of missing product content was clear:
a time-consuming bottleneck for the marketing team
no full product pages available
limited SEO en ChatGPT visibility
The Sevendays AI solution
We implemented a smart AI-powered content workflow designed to scale while staying accurate and on-brand.
1. Create a base document
We collected all relevant company information:
presentations
documents
internal product data
and enriched it with competitor insights.
This gave the AI a clear, consistent foundation to generate accurate product texts in the tone of voice the client required.
2. Generate content
With an automated workflow, we:
use each product’s name and technical specifications
combine that data with the base document
AI generate high-quality, SEO-friendly product descriptions in Dutch and French
The process delivered thousands of automated product descriptions quickly, consistently, and with the right level of detail.
3. Bring back to master data
All generated texts were imported directly back into the source system, ensuring the master data remained complete and up to date.
Much more than short text generation: building a full digital product catalog
Once the initial product texts were in place, we took the solution further:
Step 2: Generate multilingual short product descriptions.
Step 3: Expand into full product pages for the company’s website and digital catalog.
This dramatically accelerated the creation of a comprehensive digital product catalog, helping the company strengthen its online presence and improve the customer experience.
The results: more content, less effort
The impact of AI content creation was significant:
✅ 5000+ product descriptions generated in Dutch and French.
✅ Existing texts that were written in the wrong language were corrected.
✅ Project completed in days, not weeks.
✅ Content fully integrated into the PIM system and website
✅ Marketing team freed up to focus on strategy, campaigns and creativity.
Instead of drowning in repetitive copywriting tasks, the marketing team could now dedicate their time to refining key product texts, running campaigns and driving business growth.
Conclusion: AI as a growth and marketing partner
This story proves one thing: AI is not here to replace marketers, it’s here to empower them. By automating repetitive work, AI allows small teams to punch above their weight, delivering scalable, multilingual content without sacrificing quality.
At Sevendays, we specialize in creating custom AI workflows that integrate seamlessly with your systems and processes. Whether you have 500 or 50000 products, we can help you generate the content you need to grow.
